I wasn’t born into entrepreneurship—it’s something I built with my own two hands. My story starts in Wisconsin, where I grew up with a hardworking family and a drive to create something meaningful. Over 27 years ago, I moved to Arizona to chase opportunity and began working for the largest residential landscaping company in the state. That’s where I learned an important lesson: success in business doesn’t come from working harder; it comes from working smarter.

At that company, I saw the cracks in their foundation: inconsistent cash flow, disorganized operations, and wasted potential. It was frustrating, but it also inspired me. I knew I could do better. So, when my wife was pregnant with our first child, I made the bold decision to start my own business. It wasn’t easy—starting a company from scratch rarely is—but in my first year, I sold over $1 million in services.

It looked like I had everything figured out, but the truth was, I was learning on the fly. Behind the scenes, I was juggling cash flow issues, managing a team with no clear systems, and figuring out how to price jobs profitably. Every mistake became a lesson, and every challenge pushed me to find better solutions.